About us.
At finpla. we understand that navigating the world of financial advice can feel overwhelming. The idea for finpla. was born out of my own experience searching for reliable financial answers. Like many people, I wanted clear, trustworthy guidance — but without the pressure of immediately having to speak with a financial advisor or commit to anything upfront.
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It started when I found myself needing answers about savings, investments, and financial planning. I’d search online, but the information was scattered, unclear, and often contradictory. Speaking with a financial advisor seemed like the next logical step — but that came with its own set of challenges: scheduling appointments, fees, and the sense that I might be pressured into decisions before I was ready.
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That’s when I spoke with a friend who works as a financial advisor. Through our conversations, I realised that the real challenge wasn’t just finding answers — it was accessing reliable and unbiased guidance, instantly and without feeling rushed.
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From that idea, finpla was created.
The goal was simple:​
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Provide clear, accurate financial answers in seconds through an AI-powered chatbot.
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​​Let people explore their financial options without the pressure of speaking to an advisor right away.​
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When you feel ready to take the next step, connect you with a trusted financial advisor — on your terms.​
finpla. makes financial guidance simple and stress-free. Whether you're figuring out how to budget better, wondering about investments, or exploring mortgage options, you’ll get instant, easy-to-understand answers. And when you're ready for more tailored advice, you can request a call with a professional — no pressure, no commitment.
​Financial clarity, on your terms. That’s finpla.